Nashville Growth Means More Business Competition

Does all the growth going on in Nashville mean more competition for local businesses? This reporter thinks so.

Realistically speaking, more people moving here means more opportunity to gain more customers for business owners all over the area. Think carpet cleaners, construction companies, hotels, restaurants, etc, etc, etc. You get the pretty picture.

This is great news for business owners, but not so great for those that aren’t positioned to attract these new volumes of business. By this I mean, some don’t have websites, aren’t listed on social media sites, and in many cases, cannot be found at all online.

Finding products and local services online has become the main way that customers find what they need, and the majority do this from a mobile device. This means that the companies that can’t be found online during these customer’s searches means that they will miss out on a lot of potential business.

Nashville isn’t quite as big as Los Angeles or Houston, but is already home to near 2 million people, including the surrounding cities. Massive growth will only continue to contribute to this number, leaving local businesses with more opportunity to bring in more customers and sales.

This will also contribute to the amount of new local businesses that are introduced into the area each year.

In conclusion, many businesses will thrive and many may struggle to survive without being positioned online to harness current trends that will only increase in importance over the next few years.

What is Reputation Management?

Question of the day: What is reputation management and why do I need it for my business?

Scratch that.

What is online reputation management, and why do you need it?

Believe it or not, it does make a bit of a difference.

The online world is a gargantuous place, meaning it can be extremely hard to find a website if it’s not in place to be found. And if a website cannot be found, it won’t bring in any customers or sales, which defeats the purpose of having it in the first place. Wouldn’t you agree?

But instead of telling you what will happen without having an online reputation management strategy in place, how about telling you what you can do right now to implement one? But first, what exactly does reputation management entail?

Reputation management is essentially how a business presents itself online, and how it appears to potential customers.

This is important to consider now more than ever with the numbers of online inquiries constantly moving upwards. On top of that, more and more businesses are realizing this, and therefore jumping online to grow their appearance.

… but there are only so many “top” spots to be found online; Facebook, Google, YouTube, you name it, all have limited spots in their top search results. In English, when people use one of these (or other) mediums to search for a product or service, there are only a few businesses that can be found at the top.

Important Note: Most people never search past the first page of any search results.

People are busy, and most likely on a mobile device, meaning they want to find what they are looking for quick and easily.

Meaning, if you have a business, then you need to be able to be found online by potential customers. This is trend isn’t going away any time soon.

Reputation management is the key to any successful online presence, and it’s obvious which businesses are already doing this and which are not.Just look around the web with some basic searches in your area, i.e. tree services, limos, party rentals, etc, and you will see that the companies at the top have more interest than those that do not. 

Wouldn’t you choose the business that is the most conveniently positioned for your interests? When you think about this from a customer perspective, it all starts to make sense.